Becca Johnson, MS, CDMP is a business consultant, executive leader, and CEO of Rooted You™. With over 25 years of experience as a coach and transformational leader, Becca is a trusted advisor to executives, entrepreneurs, educators, athletes, and teams. She specializes in optimizing personal and professional performance through strategic consulting, leadership development, and high-impact coaching.

Becca has held senior executive roles in both corporate and entrepreneurial environments, where she has led national sales organizations, built high-performing teams, scaled startups, and developed culture-shaping leadership programs. Her expertise spans direct sales, education, human behavior, and performance psychology—equipping her to guide individuals and organizations through meaningful growth and change.

As a Certified DynaMetrics Program Professional (CDMP), Becca uses the research-based PDP ProScan® assessment to identify each client’s innate strengths and current functionality. This powerful tool serves as the foundation for personalized development strategies that drive professional performance and personal fulfillment. Her signature approach combines mindset breakthroughs with actionable strategies that take people from surviving to thriving.

A sought-after speaker and trainer, Becca has traveled extensively across the U.S. speaking to audiences of all sizes. She is known for her ability to engage, equip, and energize individuals and teams to maximize their strengths, collaborate more effectively, and achieve measurable results. Her work has helped countless people and organizations increase morale, improve performance, and elevate culture.

Becca is also the creator of Rooted YOUniversity™, a personalized mentorship platform and online school offering growth experiences for aspiring and established entrepreneurs, corporate professionals, and leadership teams.

She lives in Meridian, Idaho with her husband Dr. Ryan Johnson, their two children, Bridger and Brooke, and their pup Maui. A former Division I collegiate athlete and public school teacher, Becca brings the heart of a coach, the mind of a strategist, and the soul of a mentor to everything she does.

Through all her work, Becca remains rooted in her purpose: to help others discover who they are so they can confidently do what they were created to do—with joy.